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开餐饮加盟店前期要注意什么问题?
来源:http://www.jnshanhong.com/ 日期:2019-03-08 发布人:admin

一、选址

I. Site Selection
店面选址要把握以下三点:
The following three points should be grasped in store location selection:
1.十字路口,人行道较宽,人流量大。马路中间无隔离护栏,要不然对面的顾客不方便过来消费。
1. At the crossroads, the sidewalks are wide and the traffic is large. There is no barrier in the middle of the road, otherwise it is not convenient for customers across the road to come and spend.
2.有的路段尽管人流量比较大,但是流动性偏大,很少有停步消费的,所以要多去看看商圈其他店肆生意状况。
2. In some sections, although the flow of people is relatively large, but the liquidity is relatively large, and there are few stops to consume, so we should see more about the business situation of other stores in the business circle.
3.了解邻近居民的消费环境,考察店面周边消费人群的消费习气,便于针对消费人群制定相应的促销活动。
3. Understanding the consumption environment of the neighboring residents and investigating the consumption habits of the consumers around the stores will facilitate the formulation of corresponding promotional activities for the consumers.
二、人流量
II. Flow of people
吃东西选择店肆首要会看人多不多,其次是口味,再次就是饮食习气了。当人们同时面临多个陌生店肆的时分,顾客会选择人流量比较大的店面。
Choosing a restaurant to eat depends primarily on the number of people, followed by taste and eating habits. When people are confronted with many unfamiliar stores at the same time, customers will choose stores with large traffic.
要都是相同口味的餐厅,人们更喜爱于自己曾经去过的那家;口味和人流量都相同的状况下,人们自然也会选择比较廉价的那家进行消费。
For restaurants with the same taste, people prefer the one they have been to; when the taste and traffic are the same, people will naturally choose the cheaper one for consumption.
其实很多餐厅让顾客坐在靠窗户的方位,虽说是风景好,但更多是协助营建人气火爆的局面。
In fact, many restaurants let customers sit by the window, although the scenery is good, but more is to help build a popular situation.
三、菜品口味
3. Taste of dishes
从古代至今,一直流传着一句话“酒香不怕巷子深”。这句话的意思是说,我的酒馆,尽管是开在巷子里边,但由于味道香飘四溢,也能招引顾客。所以口味一定要正,这样才会有回头客,生意才会越来越好。
From ancient times to the present, there has been a saying that "wine is not afraid of deep lanes". My pub, though open in the alley, can attract customers because of its fragrance. Therefore, the taste must be correct, so that there will be repeat customers, business will be better and better.
现现在顾客的消费心思现已不在于价钱上,尤其是在于菜品的健康与美味,符不符合顾客的消费心思。
Nowadays, the consumer's mind is no longer in price, especially in the health and delicacy of dishes, which is not in line with the consumer's mind.
很多顾客期望能将钱花在点子上,也就是说,他们餐饮不管花费多少,但是菜系可以体现出其消费金额的价值,可以在口感、健康等方面符合需求。
Many customers expect to spend money on ideas. That is to say, no matter how much they spend on food and beverage, the cuisine can reflect the value of their consumption amount and meet the needs of taste, health and so on.
四、环境和氛围
Environment and atmosphere
现在80后90后成为首要的消费群体,他们不单单是为了吃一顿饭而吃饭,更重视的是现场的氛围,重视的是现场的体验感,所以环境装修这块很重要。
Now the post-80s and post-90s have become the most important consumer groups. They not only eat for a meal, but also pay more attention to the atmosphere of the scene and the experience of the scene. Therefore, environmental decoration is very important.
五、企业
V. Brand
现在餐饮行业竞赛现已演变为企业的竞赛,直白的说就是,顾客在就餐时会说去哪家餐厅,而不是评论吃什么。因而,选择一家知名企业进行加盟是成功的一大关键。
Now the competition in the catering industry has evolved into a brand competition. To put it bluntly, customers will say which restaurant to go to when they eat, rather than commenting on what to eat. Therefore, choosing a well-known brand to join is a key to success.
总结:随着城市消费水平的增长,餐饮业发展到今日已不仅仅是人们温饱的基本需求,更是人们日子中的一种享用。因而,做餐饮要不断创新,这样才能持久。
Summary: With the growth of urban consumption level, the development of catering industry is not only the basic needs of people for food and clothing, but also a kind of enjoyment in people's daily life. Therefore, making catering needs constant innovation, so as to be lasting.

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